The $100K Live Build
Watch me build a brand-new ad agency from scratch—with one goal: $100K in 90 days.
I’m starting with nothing to sell and building the offer, finding the clients, launching the campaigns and creating the systems in real time. For the next eight weeks, you can watch every move—or build your version alongside me.
8 weeks. 8 live builds. $97 total.
That works out to about $12 a week to sit in the room while I build the business.
I’ve never owned an ad agency before.
That’s the point.
I’ve been an entrepreneur for nearly a decade.
Over the last three years, I’ve built multiple six-figure online offers and helped thousands of entrepreneurs launch and grow businesses of their own.
But I have never built an advertising agency.
So instead of waiting until I have the perfect case study, the perfect screenshots and a polished story about everything I already did...
I’m letting you watch me do it.
From the beginning.
My goal is simple:
Build a brand-new agency from scratch and attempt to generate $100,000 within 90 days.
You get to watch the decisions, the implementation, the experiments, the numbers and everything that happens in between.
Good, bad or indifferent.
Why this business?
Because I believe we are watching a new advertising market develop in real time.
ChatGPT advertising is still early.
The market is still developing.
Most business owners are not thinking about conversational advertising yet.
Most agencies are not offering it yet.
And when I see a new market forming before everyone is competing for the same customers, I pay attention.
I’ve built my businesses by recognizing opportunities, moving quickly and figuring things out through implementation.
And that is exactly what I’m doing here.
I’m not spending the next six months studying this from the sidelines.
I’m building the business.
And you can build alongside me.
Watch the training that started all of this
Before our first official live build, I hosted a training explaining exactly why I believe this opportunity matters, what I plan to build and how I’m approaching the next 90 days.
People joined the Live Build directly after watching this training.
So instead of recording another polished presentation, I’m giving you the same training they saw.
Press play.
Most programs teach you what someone already did.
This one lets you watch while it’s being done.
There is no prerecorded 47-module course waiting for you.
There is no pretending I already know exactly how every part of this business is going to unfold.
Every week, I’m opening my screen and showing you what I am actually doing to build this company.
You may watch me:
What you may watch me build
And when I create something along the way that can help you implement faster, I’ll add my version of it to the Live Build headquarters.
Whatever naturally comes out of the build.
And yes — you’ll see the parts people usually leave out.
If an ad works, you’ll see it.
If an ad flops, you’ll see that too.
If I change the offer, you’ll know why.
If I spend money and it doesn’t convert, we’ll look at the numbers.
If I land a client, you’ll see what led to it.
If I realize something I originally planned makes absolutely no sense, I’ll change it.
This isn’t about pretending entrepreneurship happens in a perfectly straight line.
You’re watching the implementation.
That is the value.
People are already joining — and we haven’t even started the first official build.
Gina M. shares why she's jumping in now.
These reactions happened before the first official Live Build.
Why learn from me?
Because although this particular agency is brand new for me, building businesses is not.
I started helping entrepreneurs nearly a decade ago.
Over the last three years, I’ve generated multiple six figures through my own online offers and helped thousands of entrepreneurs launch and grow businesses.
I’ve built offers.
I’ve sold organically.
I’ve created communities.
I’ve launched programs.
I’ve built funnels.
I’ve created systems.
I’ve used automation and AI to simplify businesses.
And one of the things I enjoy most is identifying a new opportunity, figuring out the business model around it and turning the idea into something people will actually pay for.
That is what you are coming to watch.
An experienced entrepreneur entering a new market and building the business in real time.
Not someone pretending she has been running a ChatGPT advertising agency for ten years.
What do I get for $97?
Your $97 gives you access to the full 8-Week Live Build.
That includes:
8 live build sessions
We meet once a week while I actively build the business.
The Live Build Headquarters
This is where I’ll organize replays, resources, templates, notes and anything I create throughout the process.
All session replays
Can’t attend live? Watch the replay.
Resources created during the build
If I create something that can reasonably be duplicated and used by the group, I’ll add my version to the headquarters.
The ability to build alongside me
You don’t have to simply watch. You can use these eight weeks to start building your own version too.
It’s $97 for the entire 8 weeks.
Not $97 per week.
$97 total.
That breaks down to roughly:
$12 a week.
For eight weeks, you get to sit in the room while I attempt to build a brand-new business from scratch.
I deliberately kept the price low because this is not supposed to become another expensive program you buy and never touch.
I want people in the room who are curious enough to watch...
and serious enough to implement.
My promise to you
I cannot promise you that you will make $100,000.
I cannot promise you that you will land a certain number of clients.
And I cannot promise that everything I test will work.
What I can promise is this:
I’m showing up and building.
Every week.
And I’m showing you what actually happens.
Good, bad or indifferent.
That is the Live Build.
Who is this for?
This will make the most sense for you if:
All of those are valid reasons to join.
Who is this not for?
This probably isn’t for you if you are looking for a guaranteed income opportunity.
It isn’t for you if you expect me to build your business for you.
And it isn’t for you if you only want a perfectly polished step-by-step course where every answer has already been figured out.
This is a live build.
We are building while the market is moving.
When do we start?
First official live build:
Thursday, September 17, 2026
Final scheduled live build:
Thursday, November 5, 2026
We’ll meet weekly for 8 live sessions.
If you join after we have already started, you will be able to catch up using the available replays and then join us for the remaining live sessions.
You will also receive access to the kickoff training immediately after joining.
Frequently asked questions
Do I need experience with ads?
No.
You can watch and learn regardless of your current experience level.
Do I need to start my own agency?
No.
Some people will build alongside me.
Some will use the ideas inside businesses they already own.
And some people simply want to watch the experiment unfold.
Is this a prerecorded course?
No.
The core experience is the weekly live build.
There will be recordings and resources inside the headquarters, but the purpose of this program is to document the business while it is actually being created.
What if I can’t attend live?
Replays will be available.
Is the $97 weekly?
No.
$97 is the total price for the full 8-week experience.
That works out to roughly $12 per week.
Do you guarantee that I’ll make money?
No.
There are no income guarantees.
You are paying for access to the Live Build, my implementation process, the sessions and the resources created throughout the experience.
Are there refunds?
Because this is a live digital experience with immediate access to digital content and resources, all sales are final.
Please join only if you are comfortable with that before purchasing.
90 days from now, we’re going to know what happened.
Maybe I hit $100,000.
Maybe I build something much bigger than I expected.
Maybe I completely change the original model halfway through.
Maybe something I think will work flops and something I barely thought about becomes the biggest opportunity.
That’s what makes this interesting.
We don’t know yet.
But instead of hearing the polished version after the fact...
You can be in the room while it happens.
8 weeks.
8 live builds.
$97 total.
About $12 a week to watch the entire thing unfold.
First official session: September 17, 2026
Build while the market is moving.